BUSINESS FITNESS INDUSTRY FRANCHISES 2020
- Date: October 15, 2020
- Categories:FITNESS FRANCHISE
If you are looking for a gym franchise for sale, you have probably already discovered that it’s better to be able to invest in something that’s built rather than starting from the ground up. It’s highly risky to start a gym. The number of gyms that fail each year is through the roof. So why not be part of something established and use an existing brand and business model that has been proven to be successful. Here are some of the top reasons why you should consider purchasing a gym franchise.
Established Business Model
The process involved in starting a gym from idea to open has many steps and variables that can present problems. The licensing, finding the right location, getting equipment, maximizing revenue opportunities, are all key components where many new gym owners miss the mark. When you have an established business model, blueprint, that has been proven, there is no doubt you can be successful.
Running a gym is hard work but when things are established and the logistics of the operations are in place, you’d be surprised to learn that the gym can run itself for the most part. But for those that are learning as they go, it becomes a full-time job where you feel the need to be there at all times. But what about your home life and family? Oftentimes they take the back seat. If we’ve learned anything during this pandemic, we know how important it is to be there for our family. We know how important it is to have a healthy work-life balance and many of our franchisees have side businesses or ventures and see this as an additional revenue generator. Our goal, above all, is to help our franchisees be happy and successful.
We’ve seen existing gyms that have gotten locked into really bad equipment purchase or lease deals. This can make or break a gym. How many equipment units do you really need? Which types of equipment make sense? How much should I pay? Which terms are fair? All these questions are asked by new gym owners. Having negotiated hundreds of deals throughout the years, our franchisees can take advantage of our expertise and experience.
Every gym needs to have a revenue strategy. What we have seen in our experience is that many gyms do not have a well established or diverse revenue strategy to help them be successful. Our gyms operate with a very intricate revenue business model that is proven to be successful. If you speak to our franchisees you will see how they have created multiple streams that take profitability to a whole new level.
In the markets it operates in, Zoo Gym has an extremely strong brand that beats out larger big box brands. The Zoo is synonymous with fun and family. But at the same time, we go beast mode. It lends itself to many different marketing strategies that have made our franchisees successful. Building a brand from scratch is no easy feat and so many fail. Investing in a gym franchise increases your chances of success and the less risk, the better.
Penetration of other markets
With the acquisition and management of the fitness franchise, entrepreneurs can consider the possibility of expansion to other markets within the fitness industry is included, such as the health and wellness market in which the consumers are willing to spend more on health and fitness, with the health aspect playing as a key role to drive the market growth across the world, and the need to keep a good mental and physical health, because of the pandemic.
By diversifying the primary services offered and offering new alternatives in health, and products in that line, there will be more opportunities for success with franchises, generating more revenue.
The franchise business model allows to facilitate the resources, which the entrepreneur, perhaps does not have to assume, the management behind the brand, has a great impact and weight, so the achievement of the resources for the business will not demand so much time or management by the franchise owner. Therefore, the resources and time will be dedicated to starting the business such as: , getting customers, making the business profitable, and attracting more customers, will be less for the franchise owner.
Perhaps one of the most important advantages of investing in an existing gym franchise is the marketing support that you get. Here at the Zoo Health Club, we are experts in social media marketing and lead generation. We understand that our franchisees are there to help people, not to sit behind a desk and brainstorm of marketing and wonder what can I do to bring in new clients. We have multiple marketing strategies that can be applied and our goal is to help every individual franchise fill up their gym and be profitable. We take great pride and satisfaction when we see our clubs outperform the big box gyms. We are able to do this not only with our marketing strategies but also our culture. The Zoo Gym culture is all about passion in everything we do. Whether it's greeting a member, personal training, or selling apparel, our attitude is unique and we always exude positive energy. We help with marketing in multiple areas such as: social media ads, google pay-per-click ads, CRM lead management, search engine optimization, and more. When marketing our franchisees are highly involved in creating organic content that is specific to their gym and market, but the formula and strategy blueprint is given to them, which is something that other franchisees do not do.
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